Co-Branded Mobile App

Several people standing around a table full of images in a room with sticky notes on the glass walls

Overview

Note: In compliance with my non-disclosure agreements, I have omitted confidential information about this project.

Goal

The goals of the study were to:

  1. Identify areas of confusion that users had about the role of each company in a co-branded experience

  2. Learn what features and information should be accessible through the client company based on users’ needs and expectations

so that the team could improve the clarity and usability of the app, enabling users to more easily complete workflows.

Method

1-hour study sessions consisting of several parts with 10 participants:

  1. Interviews

  2. Usability tests

  3. Card sorting

  4. Preference tests

My Role

  • Wrote the protocols and materials (e.g. session guides, scripts, questions)

  • Adapted the session guide to incorporate last-minute changes

  • Conducted/moderated sessions

  • Took notes and video

  • Analyzed and organized the data

  • Created reports, including results and recommendations

I collaborated with a large team including a project manager, a product manager, finance, marketing, a software development manager, UX strategists, visual designers, several UX designers, another researcher at Blink UX who handled logistics and provided feedback on my work, and the recruiting division of the agency for recruiting and scheduling participants.

Due to tight scheduling, I was given half the time normally allotted to researchers, but completed the study successfully to high client satisfaction.

Impact

The findings met the study goals of identifying areas of confusion to address and features and information that users seek, providing inputs required to further refine app design and development based on user feedback. The success of the project also resulted in securing several future contracts with the client.